“Humor keeps us alive. Humor and food. Don’t forget food. You can go a week without laughing.”
-Joss Whedon

This label doesn’t mean “healthy,” it means “Free of Gluten.”

As I write this, I’m surrounded by the smell of food. I’m at the Whole Foods headquarters in Austin, Texas standing along the windows facing the city while people around me are eating on their lunch breaks.

Sure, Whole Foods is a corporation and they don’t do everything right by any means, but they are still the world’s largest organic grocer.

I don’t buy 99% of what Whole Foods offers. But for the 1%, I love this place.

I didn’t set out with a point when I started writing this. But this makes me think of gluten-free and all the marketing gimmicks that the food companies use to dupe you into thinking that their food is “good for you.”

Simply put, food that is regularly full of gluten but is labeled “gluten-free”—like cookies, cake, grain products, etc—is not good for you.

It’s junk food. Period.

Food that doesn’t have to be gluten-free but often is because of preservation, shelf-life and companies trying to save a buck—like sauces, condiments, sausages—is better when it is gluten-free.

Let’s do a quick review:

Food that contains grains, soy, or other food that typical contains gluten, are still “unhealthy” when they are labeled “gluten-free.”

Foods that don’t normally contain gluten are better when they are labeled “gluten-free.”