“About eighty percent of the food on shelves of supermarkets today didn’t exist 100 years ago.”
-Larry McCleary, Feed Your Brain, Lose Your Belly
I would guess that it’s closer to 90-95% of products on supermarket shelves that did not exist 100 years ago.
But why does this matter?
It matters because the world was a far healthier place 100 years ago. We had wars, famine, poverty, the depression, and a major lack of the globalization and industrialization we have nowadays, yet people, on average, were healthier.
Thank the corporations and the processed and factory food industries. It’s really that simple.
Every time you buy and consume a product that is “convenient,” you are trading health in exchange for convenience. Every time you buy something “cheaper” than what you could have bought (conventional vs organic grass-fed beef for example), you are trading health in exchange for savings.
When you consume a product that is both cheaper and convenient, like a product that did not exist 100 years ago, you are sacrificing a lot to gain a little.
Don’t do it.
Buy the best. Consume the best. Read labels. Be a smart consumer. Never trade your health. Never compromise.
Colin Stuckert Founder/CEO, Wild Foods